About

My belief is that art is a necessity. I am driven by developing and managing artists. My goal is that more artists can make a living in the art world.

– Helle Moalem

UNFOLD Advisory came to live in 2016 seeing a great need for artists to get the right support and backing to drive their creative practice more focused and more professionally with an aim to live off their art. I have valuable insights in the opportunities and challenges stakeholders in the creative industry have having worked for more than 15 years as a lawyer specialized in copyright- and entertainment law.

To me passion for art, collaboration, loyalty and networking are essential values that form the core of my business, and I truly believe that art makes a difference, and that more artists should step into the spotlight and get their artwork out to the world.

Helle Moalem

“Every child is an artist. The problem is how to remain an artist once we grow up.”
– Pablo Picasso